When I traveled to London last year, I stayed in the Premier Inn at London County Hall. It was a great hotel in a great location.

But I just got this email from them:

I don’t think they understand how email works. Giving me advance notice to opt out of spam I didn’t ask for doesn’t make it okay. Consider the following:

Dear Premier Inn,

If I don’t hear from you by 17th March, I’ll assume you’re happy for me to regularly mail you expired food from my refrigerator regularly — and to kick things off, I’ll send you some expired fish very soon.

Best wishes,

Disgrunted customer

See? That’d be patently unreasonable. (But immensely satisfying.) Why is theirs any different? If I actually wanted their “special offers,” how about letting me ask for them, versus informing me that they’re going to start sending them to me until I demand they stop?

When in London, stay somewhere else!