When I traveled to London last year, I stayed in the Premier Inn at London County Hall. It was a great hotel in a great location.
But I just got this email from them:
I don’t think they understand how email works. Giving me advance notice to opt out of spam I didn’t ask for doesn’t make it okay. Consider the following:
Dear Premier Inn,
If I don’t hear from you by 17th March, I’ll assume you’re happy for me to regularly mail you expired food from my refrigerator regularly — and to kick things off, I’ll send you some expired fish very soon.
See? That’d be patently unreasonable. (But immensely satisfying.) Why is theirs any different? If I actually wanted their “special offers,” how about letting me ask for them, versus informing me that they’re going to start sending them to me until I demand they stop?
When in London, stay somewhere else!