I saw someone following a user named “snoopdogg” on Twitter. I thought it was hilarious because the posts are exactly what you might expect Snoop Dogg to tweet: things like “bacc on the blocc what up ma hungry twizzles” and “mad love to everyone out here itz gonna be a dope dizzay.”

But with over 100,000 followers, it seems that snoopdogg really is Snoop Dogg. And in this case, it’s a neat use of Twitter for marketing. He just posted, “4 all ma djs get this track out there download link http://tinyurl.com/cgl2ka” — the link goes to a stream of Snoop Dogg Millionaire, what seems to be a hot-of-the-press new song with someone from Slum Dog Millionaire. I have to say that the song is awful (IMHO), but that’s not the point.