A lot of companies give to charity, and it’s a great thing. Some match what their employees donate, and others just donate some of their profits to charities.
But a trend that drives me insane is when companies ask if you want to donate money to them to donate to charity. The “Product Red” campaign is a great example. It seems that you can pay, say, $50 extra on a product, and have $25 donated to charity. Plus, I’m sure the company receives a tax advantage when donating your money.
It’s sort of like the telemarketers for charities, which are usually run by companies that skim at least 50%, if not more, of your donation. In a way, they’re doing a great thing, but bringing in record donations to charity, simply by getting people who wouldn’t seek out a charity to donate. But at the same time, I can’t help but think that companies letting customers donate, indirectly, to charity are doing something insidious. Instead of giving a company money to donate to charity on your behalf, give it directly.