It’s about 4.5 minutes long and you can see it here. I think its kind of funny. More on the what’s this all about here.
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“You might have seen that in some interviews last week we called these initial TV spots “icebreakers” designed to start a new kind of conversation. That’s exactly what they are. Icebreakers. Not the whole campaign. Not even the main part of the campaign. Just the beginning of the campaign. Just as somebody might tell a joke to lighten up a room or get somebody’s attention before changing gears, these first ads were designed to tap people on the shoulder and say “Excuse me. We’re back and we’d love a few moments of your time”.
I was right! (You’re the first pingback on their site, too — nicely done.)