It drives me out of my mind I get e-mails that say things like “custsvc” or “orders” as the sender name.<\/p>\n
A lot of studies have been done, and have shown that e-mail sent from a “trusted” name has greater deliverability and a higher open rate. If you’re e-mailing me about my Verizon FiOS order, you might e-mail me as “Verizon FiOS” or “FiOS Customer Service,” for example. “Customer Service” is lame because I have no idea whose<\/em> Customer Service department is e-mailing me. It’s a moot point, though, because the name shown on the e-mail sent to me by Verizon FiOS is actually from “volconsumer”<\/p>\n I don’t even understand how this happens to anyone but people just learning how to hook a web application up to e-mail, though. If you just sent an e-mail, it will default to whatever Linux\/UNIX user you’re logged in as, and I’m pretty sure that’s why I get e-mails from fantastically vague senders.<\/p>\n But the thing is, it’s not the least bit professional, and it’s really not even acceptable<\/em> by any industry standards. Here are a few things ways you might get around it:<\/p>\n The thing that bugs me is that this isn’t some profound insight I have. It’s common sense that anyone who has a basic understanding of, well, anything remotely relevant to what I’m talking about knows all about. Why Adidas, Verizon, Gamehouse, FDC Servers, Google Wave, Newegg, GoDaddy, and Kohl’s (from a random sampling of my Inbox) can’t figure it out boggles my mind. You hurt your deliverability and open rate, lose customer’s confidence, and confuse people… All because you couldn’t spent five minutes of an entry-level engineer’s time to actually set a “From” address on your outgoing mail?<\/p>","protected":false},"excerpt":{"rendered":" It drives me out of my mind I get e-mails that say things like “custsvc” or “orders” as the sender name. A lot of studies have been done, and have shown that e-mail sent from a “trusted” name has greater … Continue reading \n