Comments on: Latest Bill and Jerry Video http://blogs.n1zyy.com/mistert/2008/09/11/latest-bill-and-jerry-video/ Random thoughts, half thoughts, and just plain stuff I want to blog about Wed, 07 Jan 2009 04:03:41 +0000 http://wordpress.org/?v=2.6.5 By: Matt http://blogs.n1zyy.com/mistert/2008/09/11/latest-bill-and-jerry-video/#comment-411 Matt Fri, 12 Sep 2008 16:25:04 +0000 http://blogs.n1zyy.com/mistert/2008/09/11/latest-bill-and-jerry-video/#comment-411 <i>"You might have seen that in some interviews last week we called these initial TV spots "icebreakers" designed to start a new kind of conversation. That's exactly what they are. Icebreakers. Not the whole campaign. Not even the main part of the campaign. Just the beginning of the campaign. Just as somebody might tell a joke to lighten up a room or get somebody's attention before changing gears, these first ads were designed to tap people on the shoulder and say "Excuse me. We're back and we'd love a few moments of your time".</i> I was right! (You're the first pingback on their site, too -- nicely done.) “You might have seen that in some interviews last week we called these initial TV spots “icebreakers” designed to start a new kind of conversation. That’s exactly what they are. Icebreakers. Not the whole campaign. Not even the main part of the campaign. Just the beginning of the campaign. Just as somebody might tell a joke to lighten up a room or get somebody’s attention before changing gears, these first ads were designed to tap people on the shoulder and say “Excuse me. We’re back and we’d love a few moments of your time”.

I was right! (You’re the first pingback on their site, too — nicely done.)

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